1.  Use keywords in your titles

Your company or product can be on the top of Google search results if you use appropriate keywords that bring a lot of traffic to your website. But the inappropriate or misadvised use of keywords can actually do your website a lot of harm.

The title you include in your articles defines and shapes your content. To improve SEO and get your website instantly ranked on Google, you need to create keyword-rich titles.

The title of your article should convey the main topic of your content. That is why, for a better SEO, you need to include main keywords in the article besides spreading them organically throughout the article. This will not only build website authority, but it potentially could get your business on the first page of Google.

How to create keyword-rich titles?

•  Don’t force your keywords in an already constructed title. Overusing keywords in a title can actually harm your SEO. If you have only a number of keywords and don’t have a title for your content yet, try to think about how you can put the keywords in a title organically. You don’t have to force as many keywords in the title as possible. You just need to insert the most relevant ones.
•  Make titles that are appealing to the readers.
•  Keyword-rich titles don’t have to be too long, but they also shouldn’t be too short. An ideal keyword-rich title contains a long-tail keyword.

But where should you put the keywords? Should it be at the beginning of the title or should it end with it? The thing is that there’s no definite answer to these questions. Your major goal is to create titles that will attract and engage readers, and it doesn’t matter how you arrange the keywords in them.

2. Add Google Search Console to your Website

To boost your Google rankings and to improve your SEO results, you need to make your website Google-friendly. Google Search Console is a free way to improve search functionality on your website. Like Google Analytics, Google Search Console has a number of tools that help you get search information to optimize your Google rankings.

You can install Google Search Console by downloading an HTML file, uploading it to your website and confirming the upload. Once you verify it, you’ll get access to Google Search Console analytics.

You can also use alternative methods that include:

•  HTML tag – adding a meta tag to your homepage;
• Domain name provider to get access to Google Search Console;
• Google Analytics – another method to get google search stats;
• Google Tag Manager – an alternate verified for google search analytics.

By adding a Google Search Console to your website, it enables Google to help users find your website easier. You can use it to boost your Google rankings, although you’ll probably have to make changes to your content to make it more SEO-friendly.

3. Include social media links to your website

This allows to increase brand visibility and brand awareness for your business.

It’s well-known that including outbound links to your content is a proven way to boost your SEO. However, Google doesn’t disclose, on which principles they actually rank the content and how they determine whether the outbound links are of a high-quality or not.

Including outbound links doesn’t guarantee that your website will be instantly ranked by Google. On the contrary, if you include too many outbound links, your Google rankings will get lower because your article will look to spammy.

However, including links to your social media profiles is more effective than simple outbound links. It’s not just a great way to boost your Google rankings, as it increases your web visibility. It’s also a great way to increase traffic to your website.

Pro tip!

If you want Google to instantly rank your website, you should also try out the following:

#1: Include most of your keywords in the first 100-150 words

Don’t just create a long intro: use all this space to include as many keywords as possible. Remember: keywords should be relevant and included organically in the content. Like with a keyword-rich title, keywords in your content should be logically connected and should briefly describe the topic of your article.

Why the first 100-150 words? It helps Google target keywords easier and see whether the article is relevant enough to rank it higher in search results.

#2: Create long content

Reportedly, longer content gains higher search ranks and it also gets more social shares. An article should be 1000 words at least, while the ideal length of the article is 1500-2000 words. Longer content allows you to include more keywords, especially long-tail keywords, which are proven to be very beneficial for SEO

You should target these long-tail keywords because they’re easier to rank for. And that means they’ll usually take less time and money.

So you’re not going up against the mammoth, industry-leading companies on these search engine result pages (SERPs).

Still skeptical of the power of long-tail strategies? I was, too, at first!

But then I read about how Amazon makes 57% of their sales from long-tail keywords. How? Because long-tail searches are looking for very specific information, whereas short-tail keywords are more general.

If you can give the searcher specific information, they’re going to stick around and convert.

Longer content also allows you to put a natural emphasis on the information. The authenticity of the content increases, which will make Google understand that this information is more relevant than in a shorter and more concise article. Thus, it’s a proven way to get Google to rank your website faster.

#3: Write more blog posts than your competition

What’s the downside of a long-tail keyword strategy?

You can’t stuff a bunch of random keywords onto the same page. You should still focus on one or two keywords per post, max. That means you’re going to have to create a lot more content!

This is no great secret.

If you write more content, you’ve got a better shot at ranking on the first page of Google.