As the world turns more and more to digital marketing than ever before, you probably have found yourself hearing “SEO” more and more. SEO is an acronym for Search Engine Optimization. It is a practice that elevates your website on all major search platforms such as Google, Bing, and Yahoo. The world of digital marketing is complex, but we have put together some of the best SEO optimization tips that anyone can understand. If you are someone who has a personal or business website, you want to make sure you know SEO basics.
You’re probably heard the expression “content is king”. This applies to all websites. And, brings us to our #1 SEO Tip:
No matter what business you are in, you want to make sure that you have fresh, relevant, and up-to-date content on your site. This means that you have precise descriptions of your industry, your products, or whatever you are trying to rank for on search engines.
Wondering how you can give your content a boost? Try blogging! Blogs are great for SEO, as you can choose a topic to focus in on and create new content to help build up your website. Wondering what to write about? This brings us to our next tip, keywords!
Keywords are extremely important when it comes to SEO. So, what is a keyword? A keyword is what people like you are typing into the search engine they are using. For example, what did you type to get to this site? Perhaps, SEO Optimization, SEO Tips, or SEO Optimization Tips. This is a keyword!
There are plenty of helpful tools online to take the guesswork out of using the right keyword. Or, if you are just beginning, you can take an educated guess on what people are most likely to search to find you.
3. Know Your Customer
Knowing your customer is an essential SEO step. This means you know the type of person you are trying to attract to your website. As an example, let’s use a local dermatologist’s office. If you work for them, you want to attract people who are looking for help with their skin. Thinking about things this way helps you identify your target market. Keywords that are relevant to skin care, skin cancer, or tattoo removal, are what you want to think of.
Once you identify your target markets, put yourself into the consumer’s shoes and think about what they would search to find you. The phrases and words you come up with are your keywords!
4. Build a Quality Website
This final SEO tip is better left for the experts. There are plenty of platforms out there that allow you to build your own website. However, the quality of your site is very important. If you think of the websites you visit, you most likely enjoy sites that flow nicely and work fast. You want your site to be the same way. Your website look and your company’s branding is incredibly important as well. Check out how we can help by clicking here.
Think of your website as your online storefront. You want your site to reflect your brand, and to be a proud showcase of the services you offer. Just like you probably wouldn’t take on constructing the building your store is in, you should leave the building of your website to the experts!
This is where Pacific & Lord comes in. We start with an SEO Audit of your existing site, and make recommendations based on what we find. This may mean a new website, or lending a helping, expert hand with your SEO so that you can make sure your website is everything you want it to be!
SEO is a never ending process. It is important to know the basics, but working with knowledgeable SEO and Digital Marketing experts can really elevate your site to be top ranking. If you would like to find out more about how we can help you, please click here!