Social media once started as a way for people to stalk their ex online. In the years since, it has taken off to be an important part of a business’s online presence. As a consumer, you most likely find yourself following your favorite brands across all social media platforms. You may wonder why certain brands have millions of followers, while others only have a couple of hundred. It’s all about strategy! Social media is not as simple as posting a picture and a few words. It is an essential part of marketing your brand. At Pacific & Lord, we are well-versed in raising the bar of your social media accounts. By working with us, you’ll see your social media presence grow across all platforms.
So, what drives a good social media strategy? There are a number of things that go into a successful social media marketing plan, including:
Our job at Pacific & Lord is to get to know your brand so that we can come up with the most effective social media strategy for you. Through managing your pages we will make sure your social platforms stay up to date and engaging. And, we have the expertise needed to create paid advertising campaigns with high ROI.
Your business needs to have a strong presence online. This is especially true in today’s increasingly digital world. It is standard practice for educated consumers to check out a company’s social media pages before deciding on whether or not to engage with them. For this reason, it is important for Facebook, Instagram, Twitter, LinkedIn, and all social platforms to reflect your branding.
As important as it is for your brand, it also helps to increase leads and sales. It is also the best way to speak directly to your customers online. Customers who feel valued by a brand are more likely to be loyal brand followers. It is also a way to network with other companies you engage with for business, and actively involve all of your followers in conversation.